Once in a Blue is a New York–based apparel brand founded by Bronx natives Dean Flamio and Andrew Velazquez. Built on a shared appreciation for culture, craftsmanship, and timeless style, the brand reinterprets classic silhouettes through a modern lens.

Rooted in the energy and diversity of NYC, Once in a Blue approaches design with intention, prioritizing thoughtful construction, premium materials, and versatile pieces that move effortlessly through everyday life.

Designed in New York and handmade in Italy, each piece reflects the brand’s commitment to enduring quality and refined simplicity.

At its core, Once in a Blue represents the idea that exceptional pieces don’t come around often, but when they do, they’re worth holding onto.